Fox brought in $600 million in gross revenue on SuperBowl Sunday
Fox Corp., led by CEO and executive chairman Lachlan Murdoch, on Wednesday reported sharply higher second quarter earnings on valuation changes and higher advertising revenue.
Fox also reported advertising revenue of $2.01 billion, up from a year-earlier $1.98 billion. Lachlan Murdoch during an analyst call cited big ad revenue returns from airing and streaming the recent Super Bowl, popular programming from Fox News and shows likeon the main Fox network. Fox brought in $600 million in gross revenue on Super Bowl Sunday.
He added the main Fox network had already received ad buys from both the Republican and Democratic parties. And President Trump's re-election campaign had yet to purchase significant ad space on local TV stations, while presidential Michael Bloomberg had begun to buy commercial airtime on a week-to-week basis.
Murdoch also talked on the call about a carriage dispute last week that preceded a new deal between Fox and Roku, which allowed the Super Bowl to play on the streaming platform. "We went through a normal course of negotiations with them, not unlike we have with all our distributors ... We were able to resolve our differences and conclude a new agreement," he told analysts.
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