Onetime check-in app Foursquare is becoming a location-based advertising powerhouse with the purchase of Placed and potentially others.
Hello! Welcome to your weekly Advertising and Media Insider newsletter, where we catch you up on all the big stories we worked on this past week. What did we miss? Send me tips or feedback at lmoses@businessinsider.com. Remember when people used Foursquare to broadcast their location? There's a graveyard of social apps that didn't make it, but Foursquare is a rare one that pivoted to build a new business by targeting people with ads based on their real-world location.
Hello! Welcome to your weekly Advertising and Media Insider newsletter, where we catch you up on all the big stories we worked on this past week. What did we miss? Send me tips or feedback at lmoses@businessinsider.com. Remember when people used Foursquare to broadcast their location? There's a graveyard of social apps that didn't make it, but Foursquare is a rare one that pivoted to build a new business by targeting people with ads based on their real-world location.
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