Four key finance trends and priorities for CFOs in 2025

Decision Inc. News

Four key finance trends and priorities for CFOs in 2025
Kodzai MasvikwaFinance TrendsChief Financial Officers
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As finance leaders navigate volatile markets, the demand for real-time insights into financial data is growing, says Kodzai Masvikwa, digital finance lead at Decision Inc.

In a fast-changing global economy, chief financial officers and finance leaders are facing unprecedented challenges. The traditional role of merely safeguarding assets and overseeing liabilities is no longer sufficient. Today’s finance function is expected to drive strategic decision-making, foster growth and ensure liquidity and solvency to help organisations thrive in volatile markets. Drawing insights from Decision Inc.

By leveraging advanced analytics, finance teams can identify high-performing debtors, enabling better pricing strategies while flagging at-risk accounts to implement effective mitigation measures. Enhanced visibility over debtor balances and inventory levels gives CFOs improved control over cashflow, facilitating more strategic creditor negotiations.

Modern technologies enable a collaborative culture within the office of the CFO, fostering stronger partnerships with commercial and operational teams. By integrating activity-based forecasts with top-down strategic goals, finance leaders can forecast and plan more accurately. With fully integrated enterprise performance platforms, CFOs gain a 360-degree view of their organisation, enabling data-driven decisions on resource allocation that support long-term growth and success.

Retaining top talent is equally critical. CFOs must cultivate environments that inspire, reward and recognise the contributions of their teams. By fostering a culture of continuous learning, organisations can build a workforce that is both adaptable and resilient, positioning them to effectively manage data-driven processes and thrive amid technological disruptions.To support CFOs in addressing these priorities, Decision Inc.

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