Former Sault resident and butcher's daughter leads vegan push in 2023

Veganuary is now a worldwide movement with participants from nearly every single country, and out of those, Canada has the 18th most participants

Growing up in Sault Ste. Marie with a father working as a butcher, Toni Vernelli loved eating meat. But it wasn’t long before she noticed that the food she was eating was coming from the farm animals she loved. When Vernelli was 18, she made the switch to veganism.

Previously, promoting a plant-based diet was awareness-based, promoting cold-turkey vegetarianism or veganism.The challenge started in 2014 in the U.K. and when Veganuary co-founders Jane Land and Matthew Glover decide to create the pledge to go vegan. In general, there are three main motivations for signing up for Veganuary, said Vernelli: animal protection, health benefits and environmental concerns.Four years ago while on a business trip to the U.K., Rob Felix took notice of the Veganuary campaign in a number of British shops such as Tesco.

Earlier this year, the federal government invested $1.4 million in plant-based protein company Big Mountain Foods Ltd. "Most people don't like the idea of eating animals ... but changing a habit of a lifetime is hard," said Vernelli. While many vegans are required to substitute the B12 vitamin, a vitamin predominantly found in red meat, Fontaine said that for a month switch, additional supplements outside of a multivitamin and omega-3 are not necessary.

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