Peter Moore, a “true legend” in the athletic industry who helped to reinvent Nike and Adidas has died.
One. He was also widely known as creative director at Adidas America, as well as Strasser’s successor as leader following Strasser’s death in 1993. After exiting Adidas America, Moore returned to running his own creative consultancy, called What’s Ya Think Inc.?
When the company first started using email in the early Nineties, Moore urged employees in a memo to walk over and talk with colleagues directly versus emailing or phoning. Despite being introverted, Moore understood the power of listening. In response to that claim, Moore credited Strasser for being an MVP in the deal by deciding that Nike needed a basketball icon, when the sport was on the brink of becoming “a big, big marketing opportunity. The inner city kid was just beginning to become important. It all makes great sense today, 30 years later, but back then Rob’s idea was thought to be risky, and so we kind of Just Did it,” Moore said in 2015.
The back story of the Jordan brand – whatever that might be – hasn’t lost its zeal with the public. Ben Affleck and Matt Damon recently announced plans to write a film based on Nike’s efforts to sign a sneaker deal with Jordan.