Ford has offered two teaser photos this week of a new electric SUV based on the Volkswagen ID.4 and MEB platform.
says it is evident that Ford’s new EV will be aimed squarely at cars like the Toyota bZ4X, Nissan Ariya, and Volvo XC40 Recharge. It also says the styling of Ford’s future offerings will be influenced by the company’s two most popular vehicles — the F-150 pickup truck and the Bronco.
A few days ago, Peter Zillig, the head of European marketing for Ford, posted his own teaser image . Zillig said all new Ford models will be designed according to the Adventurous Spirit ethos, which is designed to help Ford “connect emotionally with consumers who say they know we’re American, but don’t feel we’re American.”
“Adventurous Spirit is meaningful because it is authentic. We’re not inventing something new. Instead, we’re channellng a strength that has helped define Ford for fast approaching 120 years. We are tapping into something intangible, but real.” he added. The new MEB car will form part of the Active Adventure model line, slotting in above the Kuga EV and below a new Sports Crossover that will be similar to the Volkswagen ID.5, according to— Wild Performance is for the Ford Mustang line, Urban Escape is for “statement-making models” like the Ford Puma, and Ultimate Outdoor is for hardcore off-roaders such as the Bronco and Ranger Raptor.where the Fiesta is currently assembled.
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