CAR Magazine takes a closer look at why the new Ford Territory is such an important product for Ford SA.
Seeking new territory in South Africa’s hotly-contested SUV segment, the new Ford Territory has finally landed on local shores.When Ford removed its Territory SUV from the local market more than a decade ago, it left a hole in the firm’s local portfolio. While other Ford markets had ample choice when it came to SUVs, sunny SA didn’t.
While the Territory’s return has been met warmly, it does beg the question why, especially in South Africa, it has taken Ford this long for it to fill the gap in its portfolio. Yes, we can commend Ford for bringing the Kuga and EcoSport to our market, but in the absence of a Territory replacement, it always felt as though a mark was being missed.
Suddenly, Ford is looking to become a competitive player in the local market again, and with the Territory it aims to make a compelling case in the hotly contested SUV segment.Anyone whose kept an eye on the market in recent years would have noticed the influx of Chinese vehicles to our market. These vehicles are a far cry from the forgetful offerings we used to get; instead presenting a formidable challenge to established players.
While such factors as a challenging global economy and the ensuing high asking price for imported vehicles have previously hampered relayed efforts to expand Ford SA’s local line-up, the JMC partnership has changed things. Ford Motor Company Africa’s president Neale Hill confirmed at the Territory’s local launch that the time is right for this new addition to join the fray.
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