Ford's global CEO Jim Farley, a self-confessed car guy who is known for his brutal honesty, had some really good things to say about the first car to be launched by Chinese tech giant Xiaomi.
Xiaomi’s SU7 has been described as a smartphone on wheels. Picture: Supplied.It’s not unusual for executives and engineers at car companies to drive products from other brands in order to keep tabs on what their rivals are doing, but seldom do they admit to actually loving any of these products.
“I don’t like talking about the competition so much, but I drive the Xiaomi.. We flew one from Shanghai to Chicago and I’ve been driving it for six months now and I don’t want to give it up.”Farley described Xiaomi as an industry juggernaut and a consumer brand that was much stronger than any car company.sedan was first revealed in late 2023, and the dual-motor flagship variant, cheekily named “V8”, produces 495kW, allowing it to sprint from 0-100km/h in 2.8 seconds.
In the aforementioned podcast, Jim Farley also spoke of the rise of the Chinese automotive industry, and particularly of the aggressive pricing policies that are fuelling their growth. However it appears that Ford does indeed have its ears on the ground when it comes to the future of affordable electric vehicles.
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