Elena Ford and William Clay Ford III take on two heightened roles at the company, while a 20-year Toyota veteran will now be in charge of marketing
a competitive advantage for Ford,” Elena Ford said. “Our dealers are the face of Ford with millions of customers, and part of the fabric of communities around the world. We can build on that strength through better training, deeper engagement and more diversity.”as the company enters into F1 with Red Bull Racing, competes at Le Mans, and starts a new Mustang racing series.
“Ford Performance is in a unique position to grow the passion for our brand throughout the world,” he said. “We have the best high-performance product lineup and the most exciting motorsport schedule that I have seen in my lifetime, with more to come. I’m excited by the opportunity to use Ford Performance to create new ways for our customers and fans to experience and love our brand, whether or not they own one of our vehicles.
Now, she will lead advanced product planning, as well as all marketing activities across Ford Blue, Ford Model e, and Ford Pro, its internal combustion, electric, and commercial divisions. She will also oversee Lincoln and Ford Performance. “The automotive industry is going through a sea change with the electric and software transition, and the more I looked at the bold bets Ford is making on the future, the more I wanted to be part of this mission,” Materazzo said. “Great marketing can supercharge the Ford+ plan because we have the opportunity to win the hearts and minds of customers with seamlessly connected product, service, and ownership experiences that create brand advocates for life.
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