Approximately two-thirds of Ford's dealers have signed up to sign the brand's electric vehicles as part of a new plan that requires certification to carry EVs.
In September, Ford announced a new plan that would require dealers to apply for certification to sell its electric models or choose to focus only on internal combustion engine vehicles.
Two tiers were being offered, with the top elite level requiring an investment of approximately $1.2 million that includes two to three fast charging stations, which would earn them the right to keep demo units in stock, while a standard tier only that requires one charger, but does not offer demos and is capped at 25 EV sales annually costs around $500,000.
Dealers had until Dec. 2 to sign up for a program window set to run from Jan. 1, 2024 through the end of 2026. A second opt-in opportunity will be offered before the next window in 2027.Farley has now confirmed on Twitter that 1,920 dealers representing approximately 65% of the Ford network have signed up."The voluntary Model e EV Dealer Program shows why @Ford is betting big on dealers.
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