Ford debuts an eclipse-themed styling package for the $90k Bronco Raptor
Ford has introduced a new Black Appearance Package for the 2024 Bronco Raptor. The $4,995 package includes a mix of Shadow Black and Matte Black accents. The Bronco Raptor starts at $90,035 and has a 3.0-liter EcoBoost V6 producing 418 hp. Jeep isn’t the only automaker looking for a celestial boost as Ford has introduced the new Bronco Raptor Black Appearance Package. Unveiled in conjunction with today’s solar eclipse, the model features a “sinister new look.
The package also includes unique body-side graphics and hood decals. The Black Appearance Package is priced at $4,995. Factoring in the Bronco Raptor's $90,035 MSRP and $1,895 destination fee, the total cost starts at $96,925, with Ford to begin accepting orders later this month. While the changes are relatively minor, Bronco Brand Manager Jason Hyde said “Customers choose Bronco Raptor for two reasons: its high-performance off-road capability and its distinctive appearance.
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