The last batch of vintage photos were so popular it caused Ford's website to crash. Check out the newest drop of classic images:
Because of privacy laws in California and certain countries, Ford cannot track specifically who visits the site or which images they download, Ryan said. Concern about privacy protection initially held up the project because Ford lawyers were so concerned. But the company found a way to make content accessible and protect user privacy at the same time, Ryan said.
"We've had a great run with product photos and brochures," Ryan said."We've filled a niche that wasn’t there. And we know there was a pent-up demand for this." In coming months, Ford will launch more international products on the site. The team has to get the images digitized, scanned and catalogued into the archive system before going online. Currently, historical Ford photos and brochures and letters are kept in a temperature-and-humidity-controlled building in Dearborn.
"The number of man hours needed would surprise you," Ryan said."Later this year, look for concept cars and then different content, like press releases and publications." Basically, he said, every single thing a kid wants or needs for a high school paper on Ford Motor Co.,"I've got them covered. We've got everyone covered."Contact Phoebe Wall Howard: 313-618-1034 or [email protected]. Follow her on Twitter @phoebesaid.
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