An Ally Financial deal with Disney's ESPN networks and the ACC shows a new model for raising the profile of women's sports.
Social media engagement can be an added benefit for brands, according to Athletes Unlimited data. It cites average engagement on sports social media of less than 2%, versus Athletes Unlimited's engagement rates closer to 5%. "So already over-indexing on engagement, and then if you look at our individual athletes, it's like 11%," Patricof said.
The proliferation of content across platforms is driving much of the action, said Patrick Rishe, director of the sports business program at Washington University in St. Louis. Brands understand there's not only more content but women's sports are a primary component of that content. Meanwhile, NIL deals in college athletics have created another avenue for women athletes to gain significant exposure.
Six women's sports made the top 10 list for NIL-compensated sports, according to Opendorse, though in total dollar terms, men's football and basketball command roughly 70% of the money, with NCAA football alone at just under 50%. "Purpose-driven" consumers now make up the largest segment of the buying public, at 44%, according to a recent IBM survey.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Putin ally issues chilling warning after Bryansk 'terrorist attack''Shoot to kill,' Ramzan Kadyrov, the head of Russia's Chechen Republic, said on his Telegram channel.
Read more »
Jim Jordan’s FBI ‘Whistleblowers’ Paid by Trump Ally, Spread Conspiracies: NYTThe first three FBI “whistleblowers” to testify in front of the Republican-led committee investigating the “weaponization” of government reportedly received money from an ally of former President Donald Trump.
Read more »
Russia's ally Belarus hands Nobel Peace Prize winner Ales Bialiatski 10-year prison sentenceA Belarusian court has sentenced Ales Bialiatski, Belarus' top human rights advocate and one of the winners of the 2022 Nobel Peace Prize, to 10 years in prison.
Read more »
GOP Witnesses, Paid by Trump Ally, Embraced Jan. 6 Conspiracy TheoriesWASHINGTON — House Republicans have spent months promising to use their majority to uncover an insidious bias against conservatives on the part of the federal government, vowing to produce a roster of brave whistleblowers who would come forward to provide damning evidence of abuses aimed at the right. But the first three witnesses to testify privately before the new Republican-led House committee investigating the “weaponization” of the federal government have offered little firsthand knowledge
Read more »
When (and How) to Speak Up as an AllyWhen should you speak up as an ally? Sometimes this decision can be a difficult one to make. In the champion model, the ally’s role is to wield their privilege to make the far-reaching change that affected people would struggle to make on their own. Supporters of this model point out that affected people are tired from decades of fighting their own battles and educating people about their identities. Allies can shoulder some of that burden, freeing marginalized people to spend less time advocating for themselves and more time living their lives. In the assistant model, allies serve as helpers on projects led by others. Proponents of this model point out that affected people know best how to advance their own interests. For that reason, allies need to step back and “pass the mic” to affected people. To the extent allies bring their own ideas and voices to the table, it’s in a clearly subordinate role. The choice whether to be a “champion” or an “assistant” can be thorny. Here’s what you should consider: 1) Start by considering whether the affected person wants help at all. Social scientists have found that affected people can feel downcast when they receive unsolicited help without any evidence of need; 2) Assuming the affected person wants help, the next step is to consider whether they want the specific form of help you’re planning to offer. Follow the Platinum Rule, which is to “help others as they would wish to be helped.” In other words, just ask.
Read more »