Threads, the simple, bare-bones text-based social network created by Facebook owner Meta, burst onto the scene during a particularly bad week for the rival then still known as Twitter. twitter threads kprc2 click2hou
Regardless of format, though, Threads' biggest challenge is “being able to find a unique identity outside of being a Twitter alternative and outside of the expansion of Instagram,” Enberg said.
The question is, what to do once you're on? So far, Threads' user base is similar to that of Instagram, and prominent accounts are predictable — celebrities, politicians, news organizations, influencers and the like. It's harder to find original posts from regular people, unless your the Instagram connections you ported over happen to be a chatty — or thready — bunch.
Zuckerberg, in a recent conference call, said he's “optimistic” about Threads but acknowledged there's a “lot of work to do” to make it reach its full potential. Maybe so, but it's not clear it'll be Threads. As Zuckerberg acknowledged during the same call, Meta has tried “a bunch of standalone experiences over time” but in general, it hasn't had much luck. There's Facebook, sure. But the company bought both Instagram and WhatsApp, its two other successful apps. The biggest one may be Messenger — but even that started as a service inside Facebook before it was spin out as a separate app.
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