For Mark Zuckerberg's Threads, the real rival is still TikTok - not the former Twitter
Threads, the simple, bare-bones text-based social network created by Facebook owner Meta, burst onto the scene during a particularly bad week for the rival then still known as Twitter.— a huge feat for a newcomer in the space — and was dubbed as a “Twitter killer”.
It's true that before TikTok took over the role of digital town square and “originator of trends”, Enberg noted, the role was held by Twitter. For now, it's not clear it has one. The app amassed a massive initial user base, including well known celebrities and brands, precisely because it is an expansion of Instagram.
It's harder to find original posts from regular people, unless the Instagram connections you ported over happen to be a chatty — or thready — bunch. If you sign up without connecting a well-used Instagram account, by creating one just so you can join Threads, the experience can feel impersonal and sterile as the app steers you to follow big, popular accounts that everyone else follows, too.
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