Image of the week: Hopping aboard tables suits his brand as the Dems' youthful, quirky, down-to-earth candidate. But does he have anything to say when he's up there?
Among the world’s many social norms, one unwritten rule remains constant: if you stand on a table in a location where most people do not stand on tables, everyone in the room is going to stare at you. Democratic presidential candidate Beto O’Rourke knows this principle well, and has spent the first week of his campaign standing on as many as he can.
In many ways, the image of O’Rourke, the spry, 47-year-old rising Democratic star, jumping onto a counter to sermonize about immigrants’ rights and climate change, is a perfect summation of his deliberate brand: youthful, quirky, down-to-earth. And it’s been a successful branding effort; he raised $6.1 million in 24 hours, the most of any current Democratic candidate. But beyond the marketing, his campaign looks dangerously thin. That $6.
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