FNB ranked strongest brand in South Africa following a strategic shift in brand positioning

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FNB ranked strongest brand in South Africa following a strategic shift in brand positioning
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Following its brand overhaul in 2022, First National Bank (FNB) has been named the Strongest Brand in South Africa by Brand Finance, boasting a brand strength score of 92 out of 100.

Following its brand overhaul in 2022, First National Bank has been named the Strongest Brand in South Africa by Brand Finance, boasting a brand strength score of 92 out of 100.

“We now proudly occupy the top spot in brand love, a testament to the effectiveness of our engagement strategy, which weaves emotional resonance, loyalty, and trust into the fabric of our brand.” “Overall, our aim is to help customers achieve their goals and aspirations by improving their financial well-being.”

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