Florida Victorious is intended to replace a patchwork of collectives, unifying efforts to fund competitive NIL deals.
Rashada, a Class of 2023 quarterback recruit from northern California, signed a four-year contract in November that could pay up to $13.8 million if all its requirements were met. That deal was signed through a for-profit group called The Gator Collective. But The Gator Collective — which had done thousands of deals with hundreds of Florida athletes — wasn’t supposed to fund the deal.
.” The Gator Collective has been rolled into the new entity as well. Gator Collective founder Eddie Rojas characterized the new group as a more sophisticated version of the company he built starting in 2021 just after Florida’s NIL law went into effect. “This is such an exciting opportunity to catapult this into the dream I had at the beginning,” Rojas said.
Florida Victorious will use a two-pronged approach. The not-for-profit Florida Victorious Foundation will expand on the work of the Florida Achievement and Support Trust , a fund that started in June 2022 that pays athletes to work with charities such as the Ronald McDonald House of North Central Florida, Habitat for Humanity of Alachua County and the Bread of the Mighty Food Bank. The setup is similar to ONEArkansas, a collective that makes deals with Arkansas athletes.
Ryan Dunn joined from Florida’s athletic department, where he served as the director of administrative operations and worked closely with athletic director Scott Stricklin. Erick Reasoner left an athletic department job at Colorado State to be the director of development. Reasoner worked as a fundraiser for Gator Boosters from 2016-20 before leaving for a job atIf that sounds like a scaled-down version of a booster club, it should.
“We have to build a sustainable organization,” he said. “You can’t rely on one individual to make it happen. We’re going to need all of Gator Nation to be successful.”Subscribe to The Athletic for in-depth coverage of your favorite players, teams, leagues and clubs. Try a week on us.covers college football and all barbecue-related issues for The Athletic. He covered college football for Sports Illustrated from 2008-19. He also hosts"The Andy Staples Show.
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