British Vogue’s head of editorial, Chioma Nnadi, introduces the October 2024 issue featuring Florence Pugh. Read the October 2024 editor's letter, here.
I still remember my first fashion show. The brand was Preen, the year circa 2002, and I’d just started my first job in journalism on the features desk at the Evening Standard magazine. Its designers, Thea Bregazzi and Justin Thornton, founded their label out of a small boutique in Portobello Green where I’d discovered their deconstructed designs as a teenager some years prior.
Hamish Bowles’s piece in the issue gives a fantastic overview of what to expect, the breadth of which is truly astonishing – did you know that the first fashion presentations didn’t use real people, and that up until the 1850s miniature dolls were used in the place of living, breathing models? To accompany the story, there’s also an exquisite potted pictorial history reimagined by photographer Mikael Jansson and styled by contributing fashion editor Ib Kamara.
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