Are air travelers fated to join smokers as social pariahs?
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So far, this movement has had no measurable impact on aggregate travel demand. The industry has enjoyed above trend growth numbers for over five years. The past few months have seen some sudden weakness, but last year there was a very healthy 6.5% jump over 2017 in revenue passenger kilometers, according to the International Air Transport Association. That follows 7.6% growth in 2017. The long-term sustainable trend has been pegged at around 5%. Again, people want to fly.
Based on past experiences, additional taxes likely won’t have much of an impact on air travel demand growth, even if they do create an additional burden on the industry. That new French tax starts at just €1.50 for domestic and intra-European economy class tickets. It’s also quite possible that Ms.
The air transport industry should also be concerned that there isn’t much it can do if Flight Shaming really gets traction and starts influencing travel demand on a global basis. Carbon offset donations can help give people some kind of satisfaction, but likely won't appease the no-fly crowd. Educational campaigns by trade groups are somewhat useful – the industry can make a strong argument that it’s better than any other form of transportation at steady carbon emission reductions.
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