Wetherspoons boss Tim Martin lifts the lid on how his beers are so cheap
While the menu is noticeably missing any pound signs, unless they've got a promotion they want to draw customers' attention toat Wetherspoons are trained to upsell onion rings with their burgers, by asking ‘how many’ rather than ‘do you want’," Jade, from digital marketing agencyI live by one of UK's best beaches 90 mins from London - but no one knows it
"This isn’t for design reasons, but it is purely a way to convert more customers into ordering, as studies show that removing the sign disassociates the money from numbers, so you don’t feel like you’re spending money.Wetherspoons brings back ‘legendary’ item at all 809 locations – but you’ll have to be quick
Another menu trick Wetherspoons uses is to put their most profitable drinks and foods in the upper right corner and the middle of the menu. Taking full advantage of this, cheeky customers have used social media to ask their friends and family to order them drinks. The app is free to download on the App Store or Google Play.As well as its 12-day Real Ale Festival every Autumn, Wetherspoons also holds a Spring Festival.And the app is one of the ways companies can encourage customers to spend more.
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