Five Bode Obsessives on Why They Love the New York Brand

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Five Bode Obsessives on Why They Love the New York Brand
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As Bode introduces womenswear for the first time at Paris Fashion Week Men’s, five fans speak on the brand’s beautifully considered approach

“I first came across Bode when Emily first launched the brand, after reading a small piece inabout her debut collection. She was making workwear jackets from antique quilts, and I just thought, what a captivating idea. The cut of that original jacket, which she still makes to this day, is so simple and regal. She has an understanding of the shape or the scale that a piece needs to be at to make you feel something really deep and tender about the clothing. Also, the clothes are so tactile.

“I feel that Emily is encouraging us to think about ourselves as custodians of our clothing; that we should keep our clothing for a long time. If something is damaged, you can bring it into the store and they fix them.

“It’s not a hype brand, it’s not a streetwear brand, it’s not a brand of the moment, it’s just a brand that represents quality” – Eric McNeal“I first came across Bode via my friend who went to college with Emily. One day I met her on the street in Soho, and I asked her if I could come by her studio – this was before she even had a lookbook. I went to her studio in Chinatown and I remember being blown away by her quilts and textiles.

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