Fitness expert and YouTube star Joe Wicks reveals he declined Boris Johnson's offer to front an NHS campaign, citing lack of sincerity and substance. Wicks, known as The Body Coach, prefers to focus on fitness content and recipes that have a meaningful impact. He also criticizes the growing popularity of anti-obesity drugs, stating they do not address the underlying psychological issues related to poor mental health.
Fitness expert and YouTube star Joe Wicks has said he turned down then-prime minister Boris Johnson’s offer to front a public health campaign because he did not think it was sincere.
“I just didn’t feel passionate about it. It felt like a PR thing. You know – just shake hands and have a photo with him. It didn’t feel genuine. Speaking to Unfiltered, a new health and performance website, Wicks added: “It didn’t feel authentic. I just want to stick to what I’m good at, which is fitness content, and recipes that get people cooking.”
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