Search interest for fitness brand Bala and their 'Bala Beam' +500% in the last year.
A handful of years ago, long before 2020 and the great exercise equipment shortage, I saw my friend using a heavy hardcover as a weight for tricep exercises after a run. They’ve always been a finicky aesthete and dumbbells were far too utilitarian for them to ever consider using.
I texted them recently, and as I suspected, they’re now the proud owner of Bala bangles and their powder blue power ring set. If five pounds is five pounds is five pounds, why shouldn’t a five-pound free-weight take the form of a tasteful little sculpture? If two pounds is two pounds is two pounds, why shouldn’t a two-pound wrist-weight look like a sleek and minimal futuristic bracelet cuff?
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