Fisker could be near end as Ocean maker stops making them | Car News

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Fisker could be near end as Ocean maker stops making them | Car News
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EV maker Fisker appears to be nearing the end of its road, as the Magna Group, which makes its Ocean SUV, says it’s ending production of the electric SUV.

Electric vehicle manufacturer Fisker seems to have reached the end of its resources. Since the end of 2023, the company has been looking for a partner willing to help maintain its operations. At one point, we heard that the company was talking to Nissan, but nothing came of it.

Yahoo Finance quoted the executive as saying that “production of the vehicle is currently idled. Our current outlook issued today assumes no further production. Consistent with disclosure, we provided in our annual information form, this assumption reduces our 2024 sales by about $400 million.” The Fisker Ocean at the Montreal Electric Auto Show this past April | Photo: D.Boshouwers That's why we saw Fisker go in with radical price cuts of $24,000 in the U.S. earlier this year. But reports of the company’s difficulties have clearly affected consumer confidence, because even after the reductions, only 200 models were delivered. What's more, a discount of this kind is detrimental to the brand's image.

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