A decentralized, crowdfunded crypto group is raising $20 million to hawk NFTs during America’s most-watched event
A DAO wants to buy this space to hawk NFTs. Photo-Illustration: Intelligencer A group of crypto investors is planning to raise at least $20 million through a newfangled crypto crowdfunding project to buy a Super Bowl ad to promote NFT art — and they’re going to do it through the sale of digital art non-fungible tokens over the next month.
BPNFT is trying to recruit around 100 artists to sell about 1,800 works of digital art — a market that’s exploded to more than $7 billion, according to a research report from JPMorgan Chase. The hope is that the proceeds would cover the $15 million outlay for the ad during the Feb. 13 National Football League game, which will be held at SoFi Stadium in Inglewood, California.
While Super Bowl ads are typically full of beer, celebrities, and assorted Americana, the early plans for the ad are much more abstract. Echtman plans on having a blur of NFTs images flash on the screen, with more than one piece of art per frame, in a kind of moving collage similar to the artist Beeple’s now-famous NFT art piece Everydays: The First 5000 Days, which sold at a Christie’s auction for more than $69 million.
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