The annual Milken Institute Global Conference gathering of finance heavyweights and other luminaries is back at the Beverly Hilton after a virtual year off.
Once again, some of Wall Street’s wealthiest financiers and other luminaries are descending on the Beverly Hilton hotel this week for a Milken Institute Global Conference — a year after COVID-19 forced them to participate virtually from behind their desks. But like much else in the pandemic era, it’s not quite what it was before.
The four-day conference begins Sunday with a series of invitation-only events, then formally kicks off Monday morning with remarks about the state of the global economy and the prospects for full recovery by; Julie Gerberding, executive vice president of Merck, which has a COVID-19 viral medication before the Food and Drug Administration; and John Gerzema, chief executive of the Harris Poll.
Aside from the vaccine requirements, COVID-19 protocols require attendees to wear CDC-approved masks indoors, except when speaking on panels or eating or drinking in designated areas. They must also provide a negative PCR or antigen test taken within 72 hours of attending the conference and wear visible badges showing vaccine and test status. Doctors and medical personnel will be on hand.
Jennifer Prosek, New York-based managing partner at public relations firm Prosek, will be attending Milken, where her firm will hold an outdoor cocktail party at Mosaic Hotel Beverly Hills. Prosek knows of people who have gone to Milken in the past who are not attending this year but said she was comforted by her decision to be a panelist at the SALT conference.
Doane Liu, executive director of the city of Los Angeles Department of Convention and Tourism Development, said the Los Angeles Convention Center is hosting three big conferences this month, each with thousands of participants, a high number of events even before the pandemic.
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