Last month, patrons waited in line for four hours to get into the hottest new spot in Portland, OR: The Sports Bra.
Last month, patrons waited in line for four hours to get into the hottest new spot in Portland, OR. By the time they finally got through the doors, some burst into tears, while others hugged the bar's owner, Jenny Nguyen . It was the weekend of the NCAA women's, as well as opening weekend for The Sports Bra, a sports bar dedicated to only showing women's sports on their televisions.
Forty percent of athletes are women, yet they receive less than 10 percent of all media coverage. That number is up from just 4 percent in recent years due to a concerted effort to get more visibility for women's sports. "Women's sports are ignored by mainstream TV channels," says Stephanie Arthur, a longtime women's sports fan from Seattle."The fact that the only reason I am currently able to watch my home NWSL team right now is because I had to purchase a streaming app — that is frustrating. It further perpetuates the stereotype that men's sports are more important and worthy than women's sports.
And it's possible that making women's sports content available on the commercial app might make bars and restaurants more likely to put those games on, though that's not a guarantee. Customers often have to request that content. But as more customers watch and become invested in their favorite women's teams, the likelihood of them wanting to watch them in their favorite local bar increases, too.
"We've let the screen go to the screensaver, and it's to highlight that here we are, a location that is dedicated to showing women's sports, and there aren't any to watch," she says."It isn't because the women aren't out there playing, but because there is nobody out there televising it."
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