Though the non-televised gala dinner is put together by a union crew and probably would not have been picketed by the striking guilds if it moved forward in November, the event likely would have run into other issues.
The Governors Awards are held in the thick of Oscar season because the Academy calculated — rather brilliantly, it turned out — that scheduling it for then would make it a hot spot for big names currently in Oscar contention to be seen/photographed/mingle with Academy members. Indeed, more stars now attend the Governors Awards than the Oscars itself, not least because nobody has been eliminated from contention by the time they are held.
But the hefty tab for attending the Governors Awards — $75,000 for a table or $7,500 for an individual seat — is almost always picked up by a studio, which then fills its table by inviting the key contributors to its contending films — including, of course, actors and writers — to sit there alongside the studio’s top executives. That dynamic would currently be untenable.Mel Brooks
, both whom are set to receive honorary Oscars. If the November date had been retained, it would have put them in an uncomfortable position; and if they ultimately decided to not accept their award in-person, it would have put the Academy in a difficult position, since the other two honorees, while highly distinguished, are not exactly “household names” who would independently drive ticket sales.
Essentially, the Academy has now pushed back the Governors Awards as far as it can without losing the primary incentive for current movie stars to show up to the gathering: getting exposure before Oscar nomination voting, which will begin on Jan. 11 and remain open through Jan. 16.
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