Australia and New Zealand’s soccer federations say they are “disappointed” about Saudi Arabia’s reported sponsorship of the 2023 FIFA Women’s World Cup.
The two countries will co-host the global showpiece from July 20 until August 20 and claim FIFA did not consult them about this sponsorship. New Zealand Football issued a statement on Wednesday saying, “New Zealand Football have been made aware of media reports suggesting that Visit Saudi, the official Saudi Arabia tourism authority, are set to be announced as an official sponsor of the FIFA Women’s World Cup 2023, the largest women’s sporting event in the world.
CNN has reached out to FIFA, the Saudi Arabian Football Federation, and Saudi Arabia’s Ministry of Tourism for comment. Reacting to the potential sponsorship Amnesty International’s Head of Priority Campaigns and Individuals at Risk, Felix Jakens, urged FIFA to “speak out about the need for human rights reform in Saudi Arabia and not merely allow its premier women’s tournament to be used for sportswashing.” “Sportswashing” is the phenomenon of improving tarnished reputations through sport.
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