At 323,497 votes, and counting, the party has already doubled its support base in just five years.
The strong growth of the Freedom Front Plus , which more than doubled its votes compared to the 2014 national election, surprised many but not the party itself. It said it was not shocked and had expected a steep climb in the polls.
FF+ election campaign manager Wouter Wessels said the secret to the party’s success was getting voters to the polling booths amid increasing voter apathy, and its rebranding in 2013 which had seen the party’s representation in parliament, provincial legislatures, and municipalities steadily growing. “I think our campaign and our strategy overall worked. We provided an alternative to say there is hope, to say we are a growing alternative. Our message was an equal opportunity society to create more opportunities to grow the economy and people found that attractive.”
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