Ferrari Halts Orders For Purosangue As SUV Sold Out For Two Years | Carscoops carscoops
announced its intention to join the growing market of SUVs a few years ago, it seemed inevitable that whatever it came up with, it would prove a success. That’s turned out to be true as Ferrari’s chief marketing and commercial officer Enrico Galliera confirmed the Purosangue is sold out for the next two years.
“It’s no secret that we stopped taking orders. We had such an interest without delivering one single car,” Galliera revealed to. “We made a decision that we thought was consistent with the positioning of Ferrari and the model.” CarScoops has reached out to Ferrari about its production plans and will update this story when we hear back.
While Ferrari could probably increase output of the Purosangue if it wanted to, it is keen to ensure that demand outstrips supply, capping production to no more than 20 per cent of its total output. With Ferrari expected to be building up to 15,000 vehicles annually in the coming years, this means approximately 2,200 to 3,000 Purosangues will be built each year.
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