Fendi's iconic 'FF' logo, symbolizing luxury and fashion-forwardness, is being reintroduced this year in a new palladium and light grey version. The logo, initially drawn by Karl Lagerfeld in just a few seconds, has become a symbol of the brand's success and has been featured on various products.
logo showed a squirrel sitting on a walnut tree branch, a symbol of the hard-working founder Edoardo Fendi , who was said to be as busy as a squirrel by his wife Adele. Initially tasked with modernising the brand’s fur line, Lagerfeld apparently drew the brand’s new interlocking ‘FF’ logo on a piece of paper in just a few seconds .
The logo instantly became a symbol of luxury and of the fashion-forward brand around the world. It has since featured on everything from a jacquard fabric used to line travel trunks, to trainers and, famously, a variety of belt buckles, and even formed the main motif of an entire collection in 2018. More recently, it also inspired. Now an iconic piece of the Fendi Casa collection, it is being reintroduced this year in a palladium and light grey version.
The giant F-shaped upholstered pieces interlock perfectly, and can be combined at will to fit any space. We particularly like this off-white version, in micro bouclé and white shearling, with the pale upholstery really allowing the letter-shaped elements to shine through, but the sofa will be available in any of the colour and material options offered by Fendi Casa’s exhaustive textile collection.
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inboxLéa Teuscher is a Sub-Editor at Wallpaper*. A former travel writer and production editor, she joined the magazine over a decade ago, and has been sprucing up copy and attempting to write clever headlines ever since. Having spent her childhood hopping between continents and cultures, she’s a fan of all things travel, art and architecture.
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Fendi Logo Luxury Fashion Reintroduction Palladium Light Grey Karl Lagerfeld
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