LOLA and Period Equity have launched “Tax Free. Period.”, the first ever national legal, advocacy and messaging campaign aimed at eliminating the tampon tax in all 35 remaining US states by tax session 2020. They have the support of prominent figure like Serena Williams.
aims to mobilize legal action not only to remove the unjust financial burden on people with periods, but also to shift the public conversation and pave the way for future legal claims that support reproductive, menstrual and gender equity reforms.
in the US. LOLA and Period Equity illustrate the incoherence of tax regulations on the site with an interactive map where visitors can see examples of tax-exempt items by state, including Viagra, condoms, candy, lip balm, and even gun club memberships. Telling half of the population that their needs aren't important is wrong. I'm proud to support LOLA and Period Equity, who have teamed up to launch Tax Free. Period. to help right these wrongs and finally end these unfair policies once and for all in the U.S.," said the 23-time Grand Slam winner.The campaign launch will be followed by a series of activations to ensure that the momentum continues until the next legislative session.
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