Do you know exactly what your business is selling? Millennials buy feelings, emotions and experiences – not necessarily just products.
say that authenticity is important to them when deciding which brand to support. They appreciate companies that help them to achieve internal peace and happiness in a world that can be stressful and exhausting. Your business can attract online traffic by positioning products and solutions that help self-care fit into consumer’s busy schedules. “Empathy is the number one most overlooked marketing tool.
The marketing campaign you generate with this information in mind will resonate with your potential customers on a much higher level. Matching your creatives – such as visuals and copy – to the same marketing theme will set your campaign apart. Creating an engaging story using real consumer survey data, results in consumers having an authentic connection to the campaign.
Empathetic content marketing allows you to put yourself in your audience’s shoes, and as a result, it becomes easier to identify struggles and think strategically about the best solutions.One entrepreneurial couple leverages elite military and culture change expertise to help organizations succeed in sales and leadership, scaling past revenue barriers. Anne Yatch is a behavioral-change expert and a team-performance trainer.
“Leaders create the environment that enables followers to make the right choices,” says Anne Yatch. “The faster you activate leaders at every level, the more these leaders overdeliver for your business, building team responsibility for higher productivity and profits. What is a value driver? It’s something that adds financial worth to a product, service or brand. Entrepreneurs can scale their company by identifying exactly what it is they’re selling, by designing and selling a better mousetrap, and by over-delivering on quality, speed and service. Helping people feel good about themselves and their experiences helps a lot too, of course.
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