Big Apple restaurateurs are sick of entitled social media influencers and their lemming-like followers wreaking havoc with ridiculous off-menu requests.
Starbucks, a popular target for clout-chasing content creators, caved in 2017 andthe Pink Drink — an Acai Refresher with coconut milk and various berry substitutions — to its everyday menu.
Zazzy’s pizza owner Richie Romero says that social media menu hack culture brings in situationally unaware customers who automatically expect to be able to order off-menu.He blames the TikTok mentality for the ridiculous asks he gets at his high-end Manhattan slice franchise. “People think that we’re a variety store and come in with no situational awareness,” Romero told The Post. “They’ll ask for Jamaican beef patties like you would get at a dollar slice shop, ask for full-on Italian entrees, and worst of all, ask for a Hawaiian pizza with pineapple on it — which we would never do.”Rahim Mohamed’s Brooklyn bodega runs on custom orders.
“At least 90% of my business comes from TikTok now,” Mohamed told The Post. “The difference has been incredible since we started doing the custom orders back in 2019. Now people will come to visit us from all over the world like London, Spain, Australia and the Middle East, because they saw us on TikTok.”
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