Jerry Lorenzo pulled out all the stops for his first runway show, rapped to a close by Pusha T.
“My dad tells me stories of his grandfather picking cotton and my staff brings me fabric books and I get to pick and choose the cotton. So there’s a freedom and there’s a responsibility that comes from a lot of pain,” Lorenzo told the media clutch.
Indeed, there is more to Fear of God than just clothing; there’s also a message. That came through in the show’s music, which went from the protest song “Strange Fruit” to Ray Charles’ “America the Beautiful” with rap and piano in between. “Understanding the bitter earth and the strange fruit that comes from that earth and the nuance of people trying to live in love together, sometimes there’s not words for that, sometimes it’s just a song, sometimes it’s just an emotion, sometimes it’s just Kanye making sounds with his mouth. And from all that comes beauty,” said Lorenzo. “And when you hear Ray Charles singing ‘America the Beautiful,’ it’s coming from a deeper place.
Founded in 2013, Fear of God has been on an upward trajectory as it grows as a luxury player. On March 8, Alfred Chang, PacSun’s co-chief executive officer for 17 years, joined as CEO. “Bringing on board the right CEO to further build the organization, culture and resources was critical at this stage of the brand’s trajectory,” Lorenzo said at the time.
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