The Food and Drug Administration has authorized the first menthol-flavored electronic cigarettes for adult smokers.
This image provided by NJOY in 2024 shows packaging for the company's menthol-flavored electronic cigarette product. On Friday, June 21, 2024, the Food and Drug Administration authorized the first menthol-flavored electronic cigarettes for adult smokers, the governments strongest indication yet that vaping flavors can reduce the harms of traditional tobacco smoking.
But parent groups and anti-tobacco advocates are certain to be disappointed by the decision after years of pushing against the availability of flavors like menthol, which are more popular with teens. Altria's data showed NJOY e-cigarettes helped smokers reduce their exposure to the harmful chemicals in traditional cigarettes, the FDA said. The agency stressed the products are neither safe nor “FDA approved,” and that people who don’t smoke shouldn’t use them.
The FDA faces a court deadline at the end of this month to wrap up its yearslong review of major vaping brands, including rivals like Juul and Vuse.
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