Fashion meets finance: Banks dress up operations with chic uniforms and designer collabs
Africanbank collaborated with local fashion house Khosi Nkosi to launch a new clothing range for its frontline staff.
The range, dubbed the Legacy Collection, was unveiled at a runway-style fashion show on Thursday evening in Midrand and was attended by staff members, management, media and other invited guests. Contrary to expectations of a dull runway show, the event was a vibrant showcase, featuring knitwear, peplum dresses, capes, scarves and more - with some pieces modelled by notable figures like DJ Fresh, alongside his son, and DJ YBF.When one thinks of banking uniforms, it's hard not to envision bland and uninspiring attire like pencil skirts, gold T-shirts, blazers and jackets."When we received the brief, we went over it to understand exactly what they were looking for.
Eloise Boezak, the head of marketing consumer banking, said the founders even sold a car to fund the production of their pitch garments, even though they were not guaranteed to get the gig.Khosi Nkosi with her husband and business partner Thabo Mukwevho "I am so honoured to have worked on this project. I really believe it's not just clothing.
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