While some sources claim that the celebrity fashion line concept originated in the 1930s, it's possible that their emergence can be traced back to 1850.
A brief look at how the concept of celebrity branding first came to be and why celebrity influence continues to be a dominate force in the fashion industry today.
While some sources claim that the celebrity fashion line concept originated in the 1930s, it's possible that their emergence can be traced back to 1850. During that year, a Swedish opera signer named Jenny Lind became a cultural phenomenon in the United States thanks to a mammoth amount of publicity for her first American tour generated by showman P.T. Barnum.
But Lacoste was not the first celebrity athlete to market their own innovative sporting apparel. Annette Kellerman, a professional swimmer and silent film star from Australia, promoted and sold her own line of swimwear based on a trailblazing one-piece swimming costume that she is said to have invented in 1905. Her name and the signature suit design would become famous after news stories broke out about her being arrested for donning such a skintight suit on a beach near Boston in 1907.
Other British stars followed suit by starting their own clothing labels in the 1960s and 1970s, including Sadie Shaw, Lulu and even the legendary Beatles. In December 1967, the band opened their own clothing store in London under the name Apple Boutique, which was the first business venture for the band outside of entertainment. The shop sold experimental and psychedelic styles that weren't designed by the Beatles themselves, but rather by an artist collective called The Fool.
Madonna, Drake, Jennifer Lopez, Kanye West, Mandy Moore, Outkast, Justin Timberlake, Pharrell Williams, Beyoncé, Nelly, Avril Lavigne, Eminem… the list of musicians that have debuted their own clothing lines over the past two decades seems endless. And unfortunately, the list of those that were short-lived is nearly as long.
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