Hugo Boss racing for Alpha Tauri next season? 👀 F1
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A final decision is expected to be taken by Red Bull in September but Hugo Boss CEO Daniel Grieder, who worked closely with Mercedes’ Lewis Hamilton in his previous role at Tommy Hilfiger, is said to be keen to add the AlphaTauri brand to the company’s portfolio.
The team has been branded as AlphaTauri - the clothing subsidiary of the Red Bull group - since the 2020 season. Outgoing AlphaTauri boss Franz Tost previously dismissed suggestions the team will return to their former Toro Rosso guise for 2024. Tost is to step down as team principal at the end of the season after 18 years in charge. He will be replaced by Laurent Mekies, while former FIA executive Peter Bayer will also join the team as chief executive.
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