A North West chicken farmer has entered the poultry value chain.
Pumla Mahuma may have unintentionally landed up in the agricultural sector, but her success has not been accidental.
The family business has seven chicken houses that can house up to 16,500 chicks combined and sells its products online, via its website, or from its Brits premises. “My in-laws owned the farm from where the chickens are raised. They were more cattle farmers and had only a few chickens. In 2014 when my father-in-law passed away, we had to take over the business,” she says.Mahuma says she quickly realised that Grandchicks needed to grow from just chicken farming to value-added services, such as the slaughtering, market preparation and sale of chickens.
The business employs 15 people, mostly black women from around the Brits area. ”It was not intentional or a strategic move to hire mostly women. In future, I will be adding more men to balance the employment scale.”Providing high quality and safe food is of utmost importance, says Mahuma.
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