'Perhaps the economy can only be properly understood through experience. If so, this is going to be an agonising lesson'
I sauntered through the first 34 years of my life without ever even hearing the expression “footfall”. I lived in perfect ignorance of COGS or ROCE , and never gave the slightest thought to EBITDA . Embarrassingly, I’m not sure I even knew what an SME was, until I married one. When I met my husband, he had just started his own SME: a tiny café in Soho which he hoped would eventually become a chain of healthy fast food restaurants.
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