Dalgona maker An Yong-hui now sells more than 500 dalgonas a day, from fewer than 200 before the show’s premiere
A street vendor sells Dalgona candy from the Korean Netflix series ‘Squid Game’ at a Dalgona shop in Seoul, South Korea, October 1 2021. Picture: REUTERS/HEO RAN.
Dalgona is typically sold with a variety of shapes but"Squid Game" featured four: a triangle, circle, star and an umbrella. One piece is about 2,000 won but you can get a buy-one, get-one-free deal if you don't crack the first one. "We are thinking we should place a rifle here as well," An said, chuckling at his reference to the show's outsized repercussions for failure.
For South Koreans, dalgona sellers were a fixture in front of schools until the early 2000s but the trend has died down since then and, according to An, the candy is even older."I have heard so much about the dalgona challenge from my dad and grandma and was always curious," said Lee You-hee, a university freshman in Seoul.
Even e-commerce marketplaces such as Amazon, eBay and Coupang are selling dalgona cooking kits and tools for as much as $29.99.
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