[UCC] Fans and netizens react to the news of Jimin's brand ambassadorship deal with Tiffany & Co.
has been termed the king of brand reputation in South Korea for dominating this ranking over the past 3 years.
He is the35 consecutive monthsto rank #1 in brand reputation for Top 100 Idols forNotably, brand reputation is a measure of the general public's perception of an idol based on various indexes, and it helps to determine the marketability of an idol in the South Korean market. It also influences various factors, such as brand endorsement deals.
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