The 10-year deal marks the first time Fanatics branding will appear on official player uniforms in professional sports.
Fanatics will replace Adidas as the official uniform supplier for the National Hockey League starting with the 2024-2025 season.
The 10-year deal marks a deepening of the company's relationship with the NHL and the first time Fanatics branding will appear on official player uniforms in professional sports. Terms of the deal were not immediately available. In addition, Fanatics has long-standing relationships with more than 80 current and former hockey stars through its memorabilia and collectibles division.
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