The most important factor when selecting CRM software is how well it aligns with your business needs, says Luke Marthinusen, CEO and founder of MO Agency.
By Luke Marthinusen , CEO and founder of MO AgencyWith eight years of experience implementing CRM systems and leading MO Agency to become the top HubSpot CRM partner in Africa and the Middle East, I've gained valuable insights into helping our customers select the right CRM software vendor, saysLet's get my bias out of the way. I'm a big fan of HubSpot CRM. However, HubSpot is not suited to every single business.
Zoho CRM's strength is its low cost. Its weakness is its poor product support and complex scalability. It's very empowering to look at your CRM deal analytics and quickly note that your best leads with the highest close rates came from a certain campaign on Google Ads. You can confidently move budget to that campaign to generate more high-quality leads for your sales team.
Once we integrated the systems – the service agent could easily see the entire sales journey, what was sold and why it was sold right from their own desk. Happy customer and an empowered, happy service team.The best CRM system in the world will only grow your business well if it's used. Adoption by your team is critical, and this is greatly influenced by the user experience.
A CRM might carry a higher upfront cost, but if it delivers superior features, usability, scalability and integration that drive significant business growth, then it is worth the investment.
MO Agency Luke Marthinusen Hubspot CRM Zoho CRM Salesforce CRM Scalability Automation Localised Service POPIA GDPR
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