Facebook Watch Hits 140 Million Daily Users, Premiere Dates Set for Upcoming Originals

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Facebook Watch Hits 140 Million Daily Users, Premiere Dates Set for Upcoming Originals
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  • 📰 Variety
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Facebook says its video strategy — to encourage its 2 billion-plus users to watch, share and discuss episodic content — is working. The company claims it’s seeing big momentum for…

However, the company isn’t releasing overall watch-time figures, and its reported numbers for daily and monthly Facebook Watch users include everyone who watched a minimum of just 60 seconds of video — which makes it difficult to gauge how well it has built a consistent audience. Also keep in mind the stats aren’t independently verified.

“Five Points” season 2, Aug. 5: Teen drama set at a South Side Chicago high school from executive producers Kerry Washington, Jon Avnet, Rodrigo Garcia, Jake Avnet and Katie Mota; “Huda Boss” season 2, Aug. 20: Reality series about Instagram beauty star Huda Kattan and her sister, Mona, who have built cult-beauty brand Huda Beauty;

Facebook also is working with media partners to bring original content to Watch. Those include The Players’ Tribune’s “Generations” featuring Megan Rapinoe and Lindsey Horan ; Whistle Sports’ “Globetrotter Gauntlet” with the Harlem Globetrotters ; Tastemade’s “Sundays at Nonna’s” featuring Ian Hecox of Smosh fame ; Studio71’s “Fetch Me a Date” with Jonathan Bennett and Dorothy Wang ; and BuzzFeed’s “Mi Quinceañera Come True” featuring Pero Like .

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