Facebook subscribers will be able to install apps from Facebook ads in the EU starting later this year as part of a test.
Overseas scrutiny of the App Store and Google Play Store has focused on the monopoly that Apple and Google have over apps downloaded on iOS and Android, respectively. Apple cites security as the reason why it doesn't allow the sideloading of apps on the App Store. While Google does allow Android users to sideload apps, the huge majority of installs come from the Play Store. Sideloading is the practice of downloading an app from a third-party app storefront.
Facebook users will be able to install apps on iPhone and Android devices thanks to a pilot program in the EU Currently, Facebook users who press on an app being advertised on the social media site are sent to the App Store or Play Store to install the app. Once the program gets underway with some Android apps later this year, and iOS next year, tapping on such an ad will allow an Android or iOS user to install the app directly from Facebook. Apple will be forced to allow sideloading on the iPhone in the EU next spring when the Digital Markets ACT is expected to go into effect.
Meta told The Verge that it has"always been interested in helping developers distribute their apps, and new options would add more competition in this space." And this is how Facebook gets its feet in the water when it comes to app distribution. Let's hope that this doesn't end up like the fable about the fox guarding the hen house. Remember though, this pilot program is taking place only in the EU.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
This is the most jaw-dropping Android phone I've seen in years | Digital TrendsIt's well-known that the OnePlus 11 is a great-looking phone. But the new Marble Odyssey color may be one of the most stunning Android phones I've ever seen.
Read more »
Elon Musk's Parents: Please Don't Let Our Grown Child Fight The Facebook GuyThe billionaire's parents recently weighed in on his upcoming (?) battle with Meta's CEO.
Read more »
Meta explains how its AI decides what you see on Facebook and Instagram | EngadgetMeta has released information that explain how its AI systems rank content for its Feed, Stories and Reels on Facebook and Instagram..
Read more »
Oversight Board Rules Facebook Remove Video of Cambodian PM's ThreatsMeta's Oversight Board ruled that Hun Sen's video 'unequivocally' incited violence and could have led to real-world attacks.
Read more »
Facebook, Instagram Offer a Glimpse Into the Black Box of AI RankingThe company released 22 'system cards' offering users a detailed look into the signals used to serve and rank posts on Facebook and Instagram.
Read more »