The intention, says the social media platform, is to understand how the types of things users post are changing
Hyderabad/San Fransisco/Frankfurt — Over the past year, a team of 260 contract workers in Hyderabad, India, has ploughed through millions of Facebook photos, status updates and other content posted since 2014.
“It’s a core part of what you need,” said Nipun Mathur, the director of product management for artificial intelligence at Facebook. “I don’t see the need going away.” But one former Facebook privacy manager, speaking on condition of anonymity, expressed unease about users’ posts being scrutinised without their explicit permission. The EU’s year-old General Data Protection Regulation has strict rules about how companies gather and use personal data and in many cases requires specific consent.
A Facebook spokesperson said: “We make it clear in our data policy that we use the information people provide to Facebook to improve their experience and that we might work with service providers to help in this process.” Self-driving car companies such as Alphabet’s Waymo have labellers identify traffic lights and pedestrians in videos to fortify their AI. Voice assistant developers including Amazon.com have people annotate customer audio to improve AI’s ability to decipher speech.
The Wipro labellers and Facebook said the posts are a random sampling of text-based status updates, shared links, event posts, Stories feature uploads, videos and photos, including user-posted screenshots of chats on Facebook’s various messaging apps. The posts come from Facebook and Instagram users globally, in languages including English, Hindi and Arabic.
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